Cpm Calculator
Defining CPM
Cost per Mile, or CPM, is what you pay for 1,000 impressions. This was a popular way of determining ad costs for print ads, and it is still sometimes the best choice for digital advertising. But before we can get into whether you should choose CPM, we first need to understand exactly what is meant by an “impression.”
For a display ad, Google counts it as an impression if
- At least 50% of the ad is visible
- It is visible for one second or longer
For a video ad, Google counts it as an impression if someone watches your video for two seconds or more.
If you are paying by CPM, your rate is not impacted by the number of times people click on your ad. However, every time someone sees your ad, even the same person, you will pay for that if you are paying under a CPM structure.
How Much Does CPM Cost?
Of course, it depends on where and when you advertise, but in the first quarter of 2018 on Google, advertisers spent an average of $2.80 CPM and $0.75 CPC. Across the entire Google Display Network, including YouTube, the average click-through rate was 0.35 percent. For both CPM and CPC, you can set your budget in advance so you are not faced with any surprises
